I like my photos to be something special, I prefer to call them my personal brand.
But in the past few months, I’ve been writing more and more about how the way we make decisions about who we hire, how we advertise and what we put on our website is influencing the way our customers see and think about us.
“I don’t want my photography to be the story.
I want my photo to be a part of the story,” said Anna Zouman, a photographer from France who is currently working on a book about the industry.
“So I think that’s what photography should be about.
I’m not trying to tell the story of what photography is about, I’m just trying to explain it.”
Zouman’s work, titled The Story Behind My Photo, will be published by Penguin Books next year.
It’s a story about the people who have made it possible for photographers to make a living doing what they love, while still living in a small, cramped house with no internet access, a car and a camera.
Zoumen, who was born in Algeria, first started working as a photojournalist in the 1970s, at the age of 12, when her family moved to France to escape the civil war.
“I didn’t know a thing about photography at that time, I just wanted to see things and have fun,” she said.
“I always wanted to do my own thing.”
It wasn’t until a year later that she realised she was into something.
It was a little while after that that Zoumans first photo album arrived.
She was instantly hooked.
“When I first opened it I saw how beautiful it was and how it was something you could really use, because you could make money selling it,” she recalled.
After several years of shooting and sharing her work with friends, she decided to start her own business, which would become the Zoumen Photography Studio.
“In the beginning I thought, ‘Why not just sell the stuff I love?'” she said, explaining that she started with just a few books and a few clients, but by the end she had more than 500 clients.
“There was a lot of pressure on me, I was trying to survive.
I had to keep my creative freedom.”
But that freedom eventually led her to become one of the world’s most famous photographers.
Zhoumans work has since been recognised as one of her greatest achievements, and she has become one the most powerful figures in photography in the world.
In the past five years, she has won multiple international awards, including one for the first time in her career.
In 2017, she won a prize at the Venice Biennale for her work, the second-highest prize of the festival.
And in 2018, she was recognised for her role in the rise of social media.
“There’s a lot that I love in photography, there’s a whole world of people who are just trying their best to be more open, more honest and transparent with themselves, to be better, more positive, more optimistic,” she told Al Jazeera.
“This is what I really love.”